To find a general number based on an average product, you can use the column “CPR” in the Helium 10 tools Magnet or Cerebro. To find the CPR number for how many units you need to have purchased over 8 days after the search of a keyword in order to have the best chance to get to the top of page 1, you have two options. In addition, we have incorporated the “Maldives Honeymoon” launch strategy into this formula.įor an in-depth discussion on the Maldives Honeymoon launch strategy, combined with the new CPR 3.0 formula, listen to the below podcast (recorded IN the Maldives for dramatic effect!) It’s also focused on organically searched products (as opposed to two-step URLs). The first is that it is based on full-priced purchases (as opposed to discounted purchases). This latest iteration of this strategy has two very large changes. That is why we are now in our third version of the “CPR” method. They say that the only thing consistent with selling on Amazon is change, and for sure, things have changed with how people can launch on Amazon, as well as how the Amazon algorithm works. This was the original iteration of the formula, developed in 2017 by Helium 10 founder Manny Coats. This formula was responsible for ranking a brand-new product with less than 5 reviews to the number one position of the first search result page on Amazon for the best search terms for that given product. The CPR formula removes the guesswork out of product launch giveaways to help your Amazon product ranking at the top of page 1 for your desired keywords. The Cerebro Product Rank formula (CPR) is a spin on a common Amazon product ranking practice, but the HUGE benefit (and revolutionary part) is that it leverages the highly accurate search volume data that Cerebro, Helium 10’s reverse ASIN lookup tool, provides.
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